digital marketing

digital marketing
digital marketing

About Course

What is SEO???
Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Search Engine Optimisation (SEO) is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering.

DESCRIPTION

Basic for SEO
  • What is Domain
  • Basic Knowledge of World Wide Web
  • Difference between Portal and Search Engines
  • What is SEO
  • Types of SEO Techniques
  • Black hat techniques
  • White Hat techniques
  • How Search Engine works
SEO Research and Analysis
  • Market Research
  • Keyword Research and Analysis
  • Keyword opportunity
  • ompetitors Website Analysis
  • SWOT Analysis of Website /li>
  • How to Choose Best Keywords
  • Tools available for Keyword Research
Website Design SEO Guidelines
  • Content Research
  • Content Guidelines
  • Content Optimization
  • XML Sitemap / URL List Sitemap
On-Page Optimization
  • The Page Title
  • Meta Descriptions & Meta Keywords
  • Headings
  • Bold Text
  • Domain Names & Suggestions
  • Canonical Tag
  • Meta Tags
  • Images and Alt Text
  • Internal Link Building
  • The Sitemap
  • Invisible Text
  • Server and Hosting Check
  • Robots Meta Tag
  • Doorway Pages
  • 301 Redirects
  • 404 Error
  • Duplicate content
Off-Page Optimization
  • Page Rank
  • Link Popularity
  • Link Building in Detail
  • Directory Submission
  • Social Bookmark Submission
  • Blog Submission
  • Articles
  • Links Exchange
  • Reciprocal Linking
  • Posting to Forums
  • Submission to Search Engine
  • RSS Feeds Submissions
  • Press Release Submissions
  • Forum Link Building
  • Competitor Link Analysis
Analytics
  • Google Analytics
  • Installing Google Analytics
  • How to Study Google Analytics
  • Interpreting Bars & Figures
  • How Google Analytics can Help SEO
  • Advanced Reporting
  • Webmaster Central & Bing/Yahoo
  • Open Site Explorer
  • Website Analysis using various SEO Tools available
SEO Tools
  • Keyword Density Analyzer Tools
  • Google Tools
  • Yahoo / Bing Tools
  • Rich Snippet Text Tools
  • Comparison Tools
  • Link Popularity Tools
  • Search Engines Tools
  • Site Tools
  • Miscellaneous Tools
PHP And MYSQLi SEO Reporting
  • Google analysis
  • Tracking and Reporting
  • Reports Submission
  • Securing Ranks
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